Advertising
Make sure your potential customers know about your business by learning when and how to advertise.
Resources online
Best local links
- PDF version of Community Media Directory
Best web links
- Entrepreneur.com - Advertising
- American Marketing Association – Media Buying Guide
- Advertising Age has articles about advertising campaigns
- Adweek has information on ad agencies and expenditures
Resources at the library
Check the catalog
Search the catalog under Any Keyword or Subject Keyword . Try a search on advertising.
Browse the shelves at these Dewey (shelf) numbers
659s – advertising
Books and DVDs to check out
- The Little Blue Book of Advertising: Fifty-two Small Ideas That Can Make a Big Difference (Nonfiction/659.1/Lan)
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters (Nonfiction/659.132/Sug)
- What Sticks: Why Most Advertising Fails and How to Guarantee Your's Succeeds (Nonfiction/658.84/Bri)
- Power Sales Words: How To Write It, Say It And Sell It With Sizzle (Nonfiction/659.132/Oli)
- Positioning: How Advertising Shapes Perception (Dvds/659.1/Positioning)
Books to use only at the library
- Editor & Publisher International Year Book (Reference/R/070.172/Edi) – advertising rates for U.S. newspapers
Sunbeam Bread
(http://champaign.org/advertising/sunbeam_bread)Find out which Champaign resident is the face of the Sunbeam Bread girl.
