Books on Customer Relations
From getting into the mind of the customer to treating customers like royalty, be sure to check out these resources to gain an upper hand in customer relations. Click on each one to find it in the library catalog. Want other reading ideas? Ask a librarian!
Dealing with Difficult Customers
DVDs/658.812/Dealing
Learn effective strategies for dealing with difficult situations.
The Lead Ladder: Turn Strangers into Clients, One Step at a Time
by Marcus Schaller
Nonfiction/658.85/Sch
Learn how to set realistic goals, target your ideal market, and lure prospects in with the most effective and affordable advertising tools.
Lip Service: 50 Humorous Stories of the Worst Customer Service in America and Interviews with the 10 Best Companies in the World
by Hal B. Becker
Nonfiction/658.812/Bec
Becker looks at how bad customer service has gotten — and offers suggestions for improving it.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts
by Jerry Acuff with Wally Wood
Nonfiction/650.13/Acu
Learn the skill of relationship building and ways to leverage relationships to help you achieve success.
Satisfaction: How Every Great Company Listens to the Voice of the Customer
by Chris Denove and James D. Power IV
Nonfiction/658.8343/Den
See how customer satisfaction can affect your company’s bottom line.
Think Like Your Customer
by Bill Stinnett
Downloadable eBook
Capture customers by learning to think like they do.
Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family’s Dairy Queen Store
by Bob Miglani
Nonfiction/658.812/Mig
A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family’s Dairy Queen store.
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